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ByFerial Image Consultant Training & Branding Experts

To contact Ferial, please email: or visit her website,


Ferial Youakim, AICI CIP

Master Trainer, ByFerial

Ferial Youakim has been in the fashion and image industry since 1986, working as a fashion, etiquette and makeup adviser in Australia, the Middle East, and in the USA. She began her career in a bridal boutique, making brides and their bridal parties look their best for the big event.“We are all touched when it comes to beauty. Being beautiful is not about being young and slim; it’s about feeling great about how you look, no matter what size, shape, age or budget you have.” Ferial’s passion and dedication to helping men and women express themselves through their personal presentation, both for business and social situations, is provided through training seminars and personal consultations on the effective use of Colour, Style, Image, Makeup, Wardrobe Planning and Etiquette.


Today Ferial Youakim is a highly respected image consultant, achieved the rare credential of CIP (certified image professional) serving on the international board of The Association of Image Consultant International as the Vice President of membership development, past President of both Image Impact International and AICI Florida Chapter, the Middle East Ambassador and the Arabic community Liaison, Ferial is the Goodwill Ambassador for Touch Of Goodness Foundation and the Second Runner up for Mrs Australia. Ferial is the Founder and Director of ByFERIAL, the author of I Hear Your Tear-Everyone Deserves To Be Beautiful. “My dream in life has been to share some of the tools I have found in my own frustrating struggle while not believing in myself. I had to change my thinking to change my life. I had to learn how to believe in myself and love myself for the way I am and not the way others want me to be. For many of us, the key to success lies in overcoming the fear of personal change”.


Ferial is also the founder of “Mums on a Mission,” a special charity group focused on helping others. In 2001, Mums on a Mission received both the NSW and national Gold volunteer award from NHMRC (National Health and Medical Research Council). Ferial has run many successful image seminars for various charity groups to either raise money or help women raise their self-esteem through feeling better about their image.Over the years, she has consulted to numerous retailers, industries and organizations. Her work was published in the Healthier Today magazine, Hills newspapers, the Middle East Times, The Daily Telegraph, The Future, New Idea magazine, Celebra magazine, and appearances on the Today Show. She was Nominated Australian of the Year for contributing and touching so many lives with her work. Ferial’s mission is to help men and women achieve their full potential by empowering, inspiring and transforming them to Shine. She has been married over 30 years (since 1982), is a mother of 3 beautiful but boisterous children, and the wife of a high-powered executive. She knows what it is like to juggle everyone’s needs without neglecting her own.

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